It’s about you!
At the Notorious IBE everybody speaks the language of hip-hop. It’s in the way you walk, talk, dress, bust a move, party and bullshit. At the Notorious IBE everybody is equal. There are no cultural/ religious/ economic/ linguistic and geographic differences as we leave all of that at the gate. Once a year people from all over the world celebrate Hip-hop together in the way it was meant to be!
SO COME AS YOU ARE!!!
Bringing it together
Everything starts with an idea. Building on the philosophy, bringing the team together and setting the mood. Our Art Director and Photographer had a lot of work ahead of them. The Art Director came up with two ideas on how to visualise the IBE philosophy with key elements and artistic styles. Together with the Photographer he put together the team and created the mood board to bring it all together.
There’s nothing quite like it. The heat of the lamps, the music playing and the electric energy of the models and crew. It was hard work for everyone but the energy never dropped.
THE WORK’S NOT DONE:
Keep an eye out for the campaign. It’s going to be legend.
Our crew consisted of a: Creative Director, Photographer, Art Director, Motion Graphic artist, Styling team, the Models and a Make Up Artist.